Many organizations are familiar with the concept of a "portal". But the concept of a "room" may be new to some.

"Rooms" have seen a rapid rise in adoption as more processes move online to digital experience platforms (DXPs) that support a variety of mobile and desktop interactions.

Rooms are internally-initiated, transient workspaces for securely executing business transactions with customers.

In the post COVID-19 era, rooms are seen as quick, virtual office spaces where Customers and Employees meet to advance the customer journey. No usernames or passwords are required. Flow-initiated secure links to rooms are typically sent in response to a record stage change. Customer responses in rooms similarly trigger stage advancement.

Requiring a prospective customer to create a username/password account is a leading cause of attrition. Rooms provide frictionless "one-click" access to online spaces that help cultivate a customer relationship early in the sales cycle.